Cookie Policy - AJTheFlow

Effective Date: 28/04/2025

1. Introduction

This Cookie Policy explains how Happytochase Ltd, trading as AJTheFlow ("We", "Us", "Our"), uses cookies and similar technologies on our website www.ajtheflow.com (the "Website").

This policy should be read alongside our Privacy Policy, which provides more detail on how we process personal data.

By using our Website, you may consent to the use of cookies in accordance with this policy, particularly through the cookie consent mechanism presented when you first visit our site. If you do not agree to the use of non-essential cookies, you can adjust your preferences via the consent tool or your browser settings as described below.

Our registered office is: 124 City Road, London, England, EC1V 2NX.

For any questions about this policy, please contact us at: hello@ajtheflow.com.

2. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are widely used to make websites work, or work more efficiently, as well as to provide information to the owners of the site.

Cookies can be "session" cookies (which expire when you close your browser) or "persistent" cookies (which stay on your device for a set period or until you delete them).

Cookies set by the website owner (in this case, Happytochase Ltd) are called "first-party cookies". Cookies set by parties other than the website owner are called "third-party cookies". Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., analytics, interactive content).

3. How We Use Cookies

We use cookies for several reasons:

To ensure the basic functionality and security of our Website.

To understand how visitors use our Website, allowing us to improve user experience and content (if analytics are implemented).

To remember your preferences (e.g., regarding cookie consent).

4. Types of Cookies We Use

We classify the cookies used on our Website as follows:

Strictly Necessary Cookies:

These cookies are essential for you to move around the Website and use its basic features, such as accessing secure areas or navigating pages. The Website cannot function properly without these cookies.

Consent is not required for these cookies under UK law.

cookie_consent_status: Remembers your cookie consent preferences. (First-party, Session/Persistent)

csrftoken (or similar): Helps protect against cross-site request forgery on forms. (First-party, Session)

Load balancer cookies (if applicable): Distribute traffic across servers for performance and reliability. (First-party, Session)

Performance and Analytics Cookies:

These cookies collect information about how visitors use our Website, such as which pages are visited most often, how users navigate the site, and if they encounter error messages. This data helps us improve how the Website works.

The information collected is typically aggregated and anonymous, although some analytics services might collect identifiers like IP addresses (which are often anonymised).

We will only set these cookies if you provide your explicit consent via our cookie consent banner.

_ga, _gid, _gat_* (Google Analytics): Used to distinguish users and throttle request rate. (Third-party, Persistent/Session) - Requires consent.

Functional Cookies:

These cookies allow the Website to remember choices you make (such as language preferences) and provide enhanced, more personal features. (Note: Based on your description, your site likely doesn't use many functional cookies, but include this category if applicable).

We will only set these cookies if you provide your explicit consent via our cookie consent banner.

Examples: Language preference cookies, accessibility settings. - Requires consent.

Targeting or Advertising Cookies:

These cookies are used to deliver adverts more relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns. (Note: Based on your description, your site likely does NOT use these cookies. Only include if you run ad campaigns linked to website visits).

We will only set these cookies if you provide your explicit consent via our cookie consent banner.

Facebook Pixel - Third party - Persistent duration 
Google Ads - Third party - Persistent duration 
Google Analytics - Third Party - Session duration 

5. Managing Your Cookie Preferences

Cookie Consent Banner: When you first visit our Website, you will be presented with a cookie consent banner. This allows you to accept or reject non-essential cookies (Performance, Functional, Targeting). Your preferences will be stored (usually via a strictly necessary cookie). You can typically change your preferences at any time by revisiting the consent settings (e.g., via a link in the footer or revisiting the banner).

Browser Settings: Most web browsers allow some control over most cookies through the browser settings. You can usually find these settings in the 'Options' or 'Preferences' menu of your browser. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.aboutcookies.org or www.allaboutcookies.org.

Disabling Cookies: Please note that if you use your browser settings to block all cookies (including strictly necessary cookies), you may not be able to access all or parts of our Website, and some functionality may be impaired.

Analytics Opt-Out: To opt out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout. (Include this only if you use Google Analytics).

6. Third-Party Websites

Our Website may contain links to other websites. This Cookie Policy only applies to our Website, so when you link to other websites, you should read their own cookie policies.

7. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our data use practices. Any changes will be posted on this page with an updated "Effective Date". We encourage you to review this policy periodically.

8. Contact Us

If you have any questions about our use of cookies, please contact us at: hello@ajtheflow.com.